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"We have seen how our nurses in the Netherlands, but also worldwide, are fighting hard to save the lives of thousands of people every day. Given the increased use of masks and other vital protective equipment at this time, our aim was to come up with a design that could help avoid irritation for medical professionals - hence the mask strap which reduces the day-long strain around a nurse's ears. The material used to make the mask strap should reflect our company's ideals of quality and sustainability, which is why we chose to use this particular material.  Because of our great cooperation with ºÚÁϳԹÏÍø, we have chosen a soft bio-based material that is very nice to use and also feels soft around the head. In this way, we at Biopromotions and ºÚÁϳԹÏÍø hope to bring some much-needed relief to essential workers in this battle", says Robert de Waal, Managing Director at Biopromotions.

At Biopromotions, the aim is to reduce the environmental impact of their products as much as possible, and therefore they decided that ºÚÁϳԹÏÍø's I'm green^TM polyethylene was the most sustainable solution compared to other conventional alternatives. This is in large part because of the fact that the raw material is sugarcane, a source of renewable carbon. For every kg of I'm green ^TM   polyethylene used, more than 5 kg of CO₂ is saved. By using this bio-based material, Biopromotions will significantly reduce the carbon footprint of its product, as well as the use of fossil resources. Biopromotions and ºÚÁϳԹÏÍø set an example of a model collaboration based on innovation, awareness of the circumstances and sustainability in every aspect.

About Biopromotions

Biopromotions is a young and innovative company specialized in the development and the production of custom made products with the use of renewable materials. These may be natural raw materials or bio-based polymers based on corn, potatoes and thermoplastic starch. Recycled plastics also belong to this group.